A Call For a New Standard Web Design Practice

I am currently working on a website where I want to generate a long list of organizations along with their company logo. I wish that, as with favicons, there was an agreed upon method by which a copmany made available it’s current logo.

Here is the standard I propose:

When you create a website, place the logo of the company who is responsible for the website in the public root directory. The logo should be PNG formatted file and it should be no smaller than 100px in the longest dimension.

Optionally 200px and 800px sized versions can be placed in the same location.

The names for these images should be:

• logo.png
• logo-200px.png

• logo-800px.png

This would benefit companies by ensuring that a current version of their logo is always available. And it might also help to reduce the number of times a person at one of these companies has to respond to an email request for a high resolution version of the company’s logo.

Yes, it does pose a problem of increased bandwidth usage, but if we are talking about a 100px png image the increase is not likely to be felt, and most for-profit companies would certainly view that extra bandwidth as fairly cheap advertising.

Now, who do I call to get this kind of thing done?

Thursday October 16, 2008